Why Naomi Schiff embodies how F1 will never be the same again (2024)

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  • Why Naomi Schiff embodies how F1 will never be the same again (8)
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Sky pundit and former racing driver Naomi Schiff represents the new era of F1 in a way which very few others can muster.

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Schiff first appeared as a presenter for Sky Sports F1 in 2022, and since then she has become a regular during grand prix weekends and has proved a smash hit with paddock veterans and TV viewers alike.

READ MORE: Mercedes star in car SWAP at Imola

Not only does Schiff provide fresh content with motorsport stars, but has recently been named in Forbes’ 30 under 30 in 2024.

Before television Schiff was a professional racing driver, beginning her career in single seaters at the age of 16, eventually retiring in 2019 after a stint in the all-female W Series.

Schiff represents a growing female F1 fan base

In a feature with Andscape, Schiff opened up on fashion, Lewis Hamilton’s influence in the paddock, and the growth in F1’s female fanbase.

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“It’s an exciting time to be in this space. The Formula 1 audience is 40% female, so we have to cater to that, and I’m happy to be one of the few young women in the sport in a forward-facing role,” she said.

Schiff conveys a strong sense of self through her fashion, but she has not always been able to do so throughout her career.

WATCH: 10 Things That You Didn’t Know About Imola and the Emilia Romagna Grand Prix

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“I wish I could go back to being a racing driver in this era so that I could, you know, still evoke my sense of self and express myself in the way I wanted via fashion.

“But back in the day, that wasn’t possible. I think the only thing I had creative license over was my helmets, my fashion item to express myself in that sense,” Schiff added.

An unusual introduction to fashion

Schiff’s one and only championship came in 2014, winning the Clio Cup China Series- the first woman to achieve the accolade.

The championship win also had the unintended consequence, igniting her love for fashion.

“The team I used to race for in the past had a tradition of buying a gift for a driver who won a championship, so that particular year, I won the championship,” she explained.

“And so they were buying a gift for a woman for the first time. I remember my team’s boss asking his wife for advice, and they got me a stunning Louis Vuitton bag, but at the time, the Neverfull was like the bag.

“It was like the bag everyone wanted, so I politely exchanged what they had given me for a Neverfull.”

“I still use the Neverfull today. It’s just like a staple piece that never gets old. It’s timeless. That was one of my travel go-to’s for the F1 weekends, but now I always bring my whole life.”

Hamilton ‘pioneered’ self-expression in F1 paddock

Schiff remembers a time in F1 where self-expression was difficult, and credits seven-time world champion Lewis Hamilton with pioneering and celebrating originality in the F1 paddock.

“In the past, I didn’t think I could maintain my own sense of style while driving. There was a sense of needing to conform, needing to fit in, and that’s thankfully really evolved.

Lewis Hamilton’s been the pioneer of that change because he’s made his entrance into the Formula One paddock essentially a runway show.”

READ MORE: Verstappen gives 'unfair' verdict amid Newey Red Bull departure

Why Naomi Schiff embodies how F1 will never be the same again (16)

“As with everything, change always comes through resistance. There was a lot of criticism, a lot of question marks and people saying that he needed to focus on driving, not what he was wearing.

“So that can make an environment like this intimidating to do your own thing over time, but thankfully, he’s persisted. Now, it’s an environment where you can wear whatever you want.”

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Why Naomi Schiff embodies how F1 will never be the same again (19)

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Why Naomi Schiff embodies how F1 will never be the same again (74)

Why Naomi Schiff embodies how F1 will never be the same again (75)

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Why Naomi Schiff embodies how F1 will never be the same again (2024)

FAQs

Why is Naomi Schiff on F1? ›

The Formula 1 audience is 40% female, so we have to cater to that, and I'm happy to be one of the few young women in the sport in a forward-facing role,” she said. Schiff conveys a strong sense of self through her fashion, but she has not always been able to do so throughout her career.

Who is the black female F1 driver? ›

Naomi Schiff (born 18 May 1994) is a Rwandan and Belgian racing driver and television presenter.

Why do they say box in F1? ›

This is because 'box' sounds more distinct than 'pit' over the team radio, so there's less chance of confusion leading to an error. The word itself refers to the painted box outside a team's garage where pit stops take place, although some argue that it hails from 'boxenstopp', which is German for 'pit stop'.

What makes Formula 1 special? ›

Formula One cars are the world's fastest regulated road-course racing cars, owing to very high cornering speeds achieved by generating large amounts of aerodynamic downforce. Much of this downforce is generated by front and rear wings, which have the side effect of causing severe turbulence behind each car.

Why did Lotus leave F1? ›

However, severe financial difficulties meant the team announced they would not race in 1995 on January 17th, bringing to end the story of one of F1's greatest ever teams. Come 2010, and the Lotus name was back in F1, but this was through a Malaysian effort and had little in common with the original title-winning team.

Who was the last girl in F1? ›

Giovanna Amati - 1992

Giovanna Amati is the last woman to have entered an F1 race, having had entries in three races in 1992. The Italian started her career in Formula Abarth before moving into Formula 3 and then Formula 3000.

Has F1 ever had a female driver? ›

Has there ever been a female f1 driver? Only five female drivers have officially competed in a Formula 1 Grand Prix. Maria Teresa de Filippis was the pioneer as the first female driver in Formula 1. The Italian made her debut in 1958 and 1959, racing in five races in the top class of motorsport.

Who is the black guy in F1? ›

Lewis Carl Davidson Hamilton was born on 7 January 1985 in Stevenage, Hertfordshire.

Is Naomi from F1 married? ›

Naomi Schiff family

Schiff's parents are father David and mother Alice. David was a racing driver but Schiff herself stresses that he did not push her into motorsport. Naomi herself is not married.

Why was Refuelling banned in F1? ›

Why was refuelling banned in F1? Formula 1's governing body, the FIA, banned refuelling during the race in 2010, after safety concerns for the drivers. It had previously been impossible to implement the rule as the fuel tanks inside the car were too small.

What are Mercedes F1 fans called? ›

The nickname for Mercedes fans are called Bandwagoners.

What does p stand for in F1? ›

Pole position

The first place on the starting grid, as awarded to the driver who recorded the fastest lap time in qualifying.

Who is no. 1 in F1? ›

Max Verstappen is using number 1 in 2022, 2023 and 2024 after his titles in 2021, 2022 and 2023.

Why is F1 not a sport? ›

The Physical Demands

One of the harshest criticism of Formula One not being a sport is because the drivers are not running or lifting heavily, instead they are sat in a seat for two hours. But that is a very simple way of looking at it, with F1 being incredibly physically demanding.

Who owns the F1? ›

Why don't girls race in F1? ›

Other barriers outlined by the study include no tailored training available to female drivers; persistent doubts over women's ability to drive fast; less track time; fewer role models, and a culture that's either 'unwelcoming or inappropriate'.

Who is the only woman to get points in an F1 world championship race? ›

Lella Lombardi is a name firmly etched into the motorsport history books. At the 1975 Spanish Grand Prix, Lombardi scored half a point, making her the only woman to ever score any championship points in Formula 1. Only half points were awarded that day because the race got cut short.

Are there any female mechanics in F1? ›

Emmie Jones's move to Red Bull marked a significant step for F1, as the sport continues to drive towards a more diverse and inclusive future. In what was a groundbreaking move, Emmie Jones shattered gender barriers by becoming the first female mechanic to join the current F1 World Champions, Red Bull Racing.

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